What’s the single most important process determining whether or not your business is successful? The correct answer to this question can...

Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too...

Marketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business...

One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its...

Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way...

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial...

Referral

By Sherri D. Paxton When someone asks you who your ideal customer is I better not hear you say everyone. Slap that answer right off your...

One of the hardest parts of being your own boss is how much work there is to do to keep your business growing. As entrepreneurs we tend...

By Sherri D. Paxton In today’s incredibly saturated marketplace it’s hard to stand out in the crowd. What’s a small business owner to do?...

Every business owner, whether they like it or not, has to do sales. Especially when you are starting out and don't have the funds to hire...